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Any consumer must realize that before you can call any product, service or program a scam, the author of any comments or reviews deeming an item a scam must be clear about their statement regarding the item. Is it a scam because it’s not worth what the program costs? Is it a scam because the program or service is ineffective? Or is it a scam because the reviewer gave the program an honest try and just wasn’t successful? Before using the term “scam” to rate any item, the term must first be defined by the reviewer. Just stating that a product is no good without further explanation is unfair to the makers of the product and can mislead the consumer. Also, calling it The Magic of Making Up Scam without defining exactly what the writer means by scam is telling the consumer that this item is an absolute complete waste of money and that there is no useful information contained within this program.

Making such comments or posting such reviews about the Magic of Making Up program leads the reader to believe that there was no real thought put into the writing of this program. It’s true that there could be some advice in this book that is just plain common sense and many would agree is not worth paying for, however there are instructions contained in this program on how and when to approach your ex after a break up that could be very useful to some people.

Reviewers cannot discount the value of certain types of information available to consumers just because they themselves have read the same advice somewhere else before. The suggestions and points made in this text could be completely new information for some people—and so the scam is in the eye of the beholder. Before a consumer just reads a random review and just takes it as gospel, perhaps they should investigate where they read the review or comment. What venue is it? Does it police the comments that are posted on the review site? It is so easy these days for anyone who has something to say to post any comment they want, whether it is slanderous or not, with very little fear of reprisal.

Unfortunately until there are more restrictions on what people are allowed to post in their blogs or on random review sites, people are going to say whatever they want for whatever reason regarding consumer products. That’s not to say that if a product is truly ineffective or faulty in some way that a consumer shouldn’t post a review discussing their experience with the item, it just needs to be done in a well-thought out and organized manner. The whole idea of the review process is to educate consumers on products before buying, not to mislead them.